Sutech rebrands as Traction Solutions

From April 1st, Sutech Limited will be known as Traction Solutions, with the existing business amalgamated into Traction Charger Company Limited.

The specialist electronics design and manufacturer Sutech was formed in 1992, and over the last 32 years has gained considerable experience in the field of vehicle diagnostics, developing software and hardware for some of the leading garage equipment suppliers.

Sutech has been the manufacturing partner of Traction Chargers, a market-leading charging technology company for the past 15 years. With their specialist automotive knowledge, the management team purchased the Traction Charger brand in 2007, and ran the sister companies Independently, until the recent change.

Traction Solutions will continue to work across multiple industry sectors, with a wide range of clients. They are experts in software and hardware design and specialise in the production of small to medium-volume electronic assemblies. Services include through-hole and SMT PCB build & assembly, harnesses & cables, box building, testing and quality assurance. Specialist diagnostics is a core competency of Traction Solutions, as demonstrated through work carried out in the automotive industry, but also showcased in many other projects spanning other industries such as aviation, marine, and agriculture.

The company merger brings with it a new Traction Solutions website, new logos across all brands as well as a new internal team structure and newly implemented operations processes.

Chris Walker, Managing Director of Traction Charger Company Limited says,

“Blending Sutech into the Traction brand allows Sutech the recognition it deserves for its expertise in automotive technology development.

By re-branding as Traction Solutions, our capabilities as a business become clearer to both Sutech and Traction customers. For Sutech customers, the breadth and scope of our automotive knowledge are more clearly demonstrated through the excellent quality we deliver in our aftermarket and diagnostic equipment as an OEM to many leading car manufacturers. For Traction customers, we can better showcase our bespoke product services, where we can design and manufacture bespoke charging or diagnostic solutions for 'one-off' production or volume applications.

It also allows us to streamline operations for a more efficient, effective approach, and invest in the single business, to ensure we continue producing the highest quality product and service for our customers. We look forward to a unified approach going forward and enhancing our service offerings for all our customers.”

For comments and further info please email marketing@traction-solutions.co.uk.